EntrepreNEWr?: BigDad is ‘Your Saving Grace’

EntrepreNEWr?: BigDad is ‘Your Saving Grace’

People say that no small stone can create a ripple to start a business leaving an impression on the market.  Brand, as defined by Jeff Bezos, Amazon’s CEO, it is what people say about you when you’re not in the room, it is an impression and story you have instilled in...
Brand Name and Domain Name – Are They the Same?

Brand Name and Domain Name – Are They the Same?

Brand Name Vs. Domain Name. Many people are confused between a domain name and a brand name, and most of the time, people tend to interchange their meanings, assuming that they are the same. If you go to a particular place and ask random people about the difference...
How to Brace Yourself for Disappointment

How to Brace Yourself for Disappointment

I can recall many times in my life where I’ve been waiting for big news and was worried that things wouldn’t go my way. There were college and grad school applications. Job interviews. Promotions. Book proposals. And even, yes, elections. I’ve never known the best way...
Why Brand Needs to Identify a Brand Character

Why Brand Needs to Identify a Brand Character

  It’ll help consumers recognize your organization as more trustworthy Brand archetype wheels lay out various traits and show how they relate to different characteristics.   We’ve all heard trust is the foundation of any good relationship, whether in a...
COVID-19 has redefined startups in Australia

COVID-19 has redefined startups in Australia

The ongoing pandemic has shown us what is absolutely essential, and what goes beyond our basic needs. It has also shown us which startups are likely to thrive in the post-COVID world, and which may need major overhauls. While the world has been changing at a rapid...
World’s 21 Most Recognized Brand Logos

World’s 21 Most Recognized Brand Logos

Research suggests that the average person is exposed to upwards of 5,000 brand messages per day. Through all of that clutter, there are still some companies who stand out. For whatever the reason, these 21 companies’ logos have solidified a spot in all of our minds....